18
a hybrid creative consultancy


2021












intro:


18 is a hybrid creative consultancy.

We bridge the gap between strategic thinking and creative execution supporting our clients through an ever-changing cultural landscape with a human first approach.   

There’s no need to guess… 18 connects clients directly to the people.





FOUNDERS







THE TEAM







We work with a rotating  group of collaborators diverse in identity, age and experience to help clients better understand culture and their opportunity in it. 

CAPABILITIES

CONSULTING














CULTURAL STRATEGY

18 works with collaborators diverse in identity, experience, and professional background to help clients better understand culture and their opportunity within it.

Working internally and in collaboration with qualitative research partners, 18 solves problems for our clients supporting them in developing better cultural marketing strategies.

This takes shape in an array of ways from tailoring research and insights for clients to facilitating firsthand experiences like workshops, ethnographies, panels, and expert interviews.
YOUTH INSIGHTS

Working with a rotating group of 18-24 year old collaborators spread around the world, 18 is able to maintain a comprehensive and evolving point of view on youth.

This demographic has always been relevant to brands and the market. Our deep understanding of younger audiences allows us to support our clients in developing strategies to grow with youth in dynamic ways now and in the future.

Why guess about what will resontate with young folks when you can just ask?